This high impact writing course focuses on the effect effective writing can make on performance and productivity at work. Although effective writing is an important part of the modern business, few employees receive help with documents or writing guidance. Many employees admit that they feel insecure about their composition, structure and writing skills. This course is designed to teach practical skills and enable all delegates to be both competent and confident in their ability to write all types of document to clients, directors and senior managers.

Course contents and agenda – 9.30am-5.30pm

By the end of this part of the course, participants will be able to:

  • Write powerful correspondence that both influences and persuades
  • Describe the key steps involved in the preparation of an email or letter
  • Structure a document in a logical sequence
  • Write an interesting and persuasive email or letter


Key steps to ensure successful letter and e-mail writing

  • using AIDA for sales-related correspondence to create positive impact
  • what factors influence customer responses
  • 5 classic do’s and don’ts for writing with impact

Exercise – Examining the essentials of the ‘customer analysis checklist’ when writing letters and emails

  • customer transition in sales and the power of words
  • how to interest and persuade the reader
  • understanding the difference between ‘corporate buying motives’ and ‘personal influencers’

Exercise – Using ‘the correspondence checklist’ to ensure your emails and letters are complete and create impact

  • planning and structuring the correspondence
  • tips and techniques for writing effective emails that get responses

Exercise – Using mind-maps to structure a letter for immediate impact

Exercise – Letter and e-mail analysis

How to write letters dealing effectively with customer concerns

  • writing in plain English
  • understanding the issues
  • responding accordingly
  • writing clearly and concisely
  • replying to legitimate and non-legitimate concerns and considerations

Practical exercise-responding to a customer

Summary of day and action planning

Course Dates

Who will benefit from the course?

What are the best ways to produce effective letters and reports? This course is designed to lead to practical skills to enable delegates to be both competent and confident in their written communication. Our courses allow all staff to benefit from enhanced writing skills. The types of delegate we have trained previously are:

  • Directors and senior managers
  • Sales and fundraising staff
  • Local government employees
  • Managers, department heads, team leaders and supervisors
  • Technical and academic team members
  • Customer service staff

Our training is carried out in a risk free environment which encourages delegates to practice the skills needed for successful appraisals. We use a number of training methods including role-play, video, audio, workshops and group exercises to enhance the learning process.

Why choose Total Success for your training?

  • our lead trainers have over 18 years experience in training
  • a maximum of 8 delegates means more time spent on individual needs
  • we guarantee to run the course and will never cancel at the last moment
  • free subscription to our monthly training newsletter

All open courses are trained in Central London at the St Giles Hotel.

Each delegate receives a comprehensive training workbook that doubles as an open course manual. Courses run from 9.30-5.30 with lunch and refreshments provided.

In-Company Courses

Total Success have developed a series of in-house training modules. These are designed so that an organisation can pick the training which is more applicable to its own needs and budget. Please call us to discuss your specific requirements

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