An account manager is the liaison between an agency and its clients. They oversee the company-client relationship, determining clients’ needs—what they’re looking to achieve short-term and long-term—and ensuring the agency delivers.

The primary responsibilities of account managers are to foster client relationships; work with sales and marketing teams to prepare presentations and sales pitches; design marketing strategies and media proposals; handle client communications and write client reports; and communicate client agendas to other staff members.

Monitoring budgets, spending and revenue, and explaining cost factors to clients are also part of the gig.

Some account managers are responsible for identifying new clients and potential business opportunities as well as upselling products and services.

Presentation goes along way. How you present your information, can boost the sentiment of positive reporting or hedge the negativity of only “okay” information. Graphs, graphics, and imagery can change the way your client views information and can help them to easily visualize figures and statistics.